FORME Fitness is not actually a "performance" group—per se. It's a fitness apparel company that apparel for bodies of all sizes.
FORME Fitness approached us in 2015 to develop their logo and logotype. Since the brand is dedicated to servicing an underserved, body-conscious audience—individuals who have said that they often times don't feel welcome by fitness brands or gyms—we developed a logo inspired by the notion of self-appreciation and self-love. This logo is then incorporated into the logotype as the "O" of FORME.